2025
Idea & Concept
Graphic Design
Art Direction
Tumult is a music and art festival built on the belief that culture thrives in chaos. Tasked with shaping the full visual identity, I created a brand language rooted in raw energy and global exchange, bold enough to hold its own on a street wall, refined enough to carry a movement.
2021
Idea & Concept
Graphic Design
Mjog, a subsidiary of Livi (Kry.se), provides industry-leading healthcare software that empowers medical professionals to deliver the best possible patient outcomes. Despite its critical role in healthcare, the brand needed a visual identity that conveyed both trust and innovation, ensuring that medical professionals felt confident in its technology.
The challenge was to create a brand system that balanced medical credibility with approachability, ensuring that the software felt modern, user-friendly, and essential to healthcare providers.
2021
The primary challenge was designing a campaign that conveyed Krys wide appeal and contemporary style, all while aligning with its vibrant identity. Additionally, the campaign needed to distinguish themselves from nearby competitors, using visuals that felt both inclusive and unique to the brand.
The final design integrated lively colors and clean, photography that evoke energy and ‘real life’. From posters to digital assets, each element aligned with Krys brand voice, implementing an adaptable and recognisable visual language that could be applied across various media.
2023
Design system
Idea & Concept
Graphic Design
Gardens for Health International is a non-profit operating at the intersection of agriculture, nutrition and community health in Rwanda. Their annual report is their most important tool for communicating impact — to donors, partners and the families they serve.
As the sole designer on this project, my responsibility was to rethink the layout and structure of their annual report, translating complex data and human stories into a cohesive and accessible visual narrative.
2020
Art Direction
At Kry, a health-tech giant in Sweden, we were on a mission to change the game in healthcare accessibility. When we decided to add a chat feature to our service, we knew we needed a catchy marketing campaign to spread the word on social media.
My job as the design lead was to blend a clear message with Kry's signature style, making sure everything looked neat and tidy.