Gabriel Palma is a graphic designer and visual artist with experience in branding, art direction and motion design. He creates dynamic visuals and curated design systems for clients, and is driven by curiosity, experimentation and having fun.
2025
Idea & Concept
Graphic Design
Art Direction
Tumult is a music and art festival built on the belief that culture thrives in chaos. Tasked with shaping the full visual identity, I created a brand language rooted in raw energy and global exchange, bold enough to hold its own on a street wall, refined enough to carry a movement.
2021
Idea & Concept
Graphic Design
Mjog, a subsidiary of Livi (Kry.se), provides industry-leading healthcare software that empowers medical professionals to deliver the best possible patient outcomes. Despite its critical role in healthcare, the brand needed a visual identity that conveyed both trust and innovation, ensuring that medical professionals felt confident in its technology.
The challenge was to create a brand system that balanced medical credibility with approachability, ensuring that the software felt modern, user-friendly, and essential to healthcare providers.
2021
The primary challenge was designing a campaign that conveyed Krys wide appeal and contemporary style, all while aligning with its vibrant identity. Additionally, the campaign needed to distinguish themselves from nearby competitors, using visuals that felt both inclusive and unique to the brand.
The final design integrated lively colors and clean, photography that evoke energy and ‘real life’. From posters to digital assets, each element aligned with Krys brand voice, implementing an adaptable and recognisable visual language that could be applied across various media.
2023
Design system
Idea & Concept
Graphic Design
Gardens for Health International is a non-profit operating at the intersection of agriculture, nutrition and community health in Rwanda. Their annual report is their most important tool for communicating impact — to donors, partners and the families they serve.
As the sole designer on this project, my responsibility was to rethink the layout and structure of their annual report, translating complex data and human stories into a cohesive and accessible visual narrative.
2020
Art Direction
At Kry, a health-tech giant in Sweden, we were on a mission to change the game in healthcare accessibility. When we decided to add a chat feature to our service, we knew we needed a catchy marketing campaign to spread the word on social media.
My job as the design lead was to blend a clear message with Kry's signature style, making sure everything looked neat and tidy.
hello.gabrielpalma@gmail.com
Gabriel Palma works at the intersection of creativity and strategy, turning complex ideas into brand systems that build trust
Multidisciplinary Designer - Freelance
Stockholm, Jan 2023 – Present
Brand Designer, Kry
Stockholm, Mar 2018 — May 2022
Junior Brand Designer, Eytys
Stockholm, Nov 2017 — Jan 2018
Graphic/Motion Designer (Intern), Jung Relations
Stockholm, Nov 2016 – May 2017
Branding & Identity
Design Systems
Concept Development
Art Direction
Motion Graphics & Video Content
Digital Design